The days of the simple mom-and-pop store down the road with a nondescript sign that says "Grocery" are over. Customers are aware of every single option they have to buy a supply or service, so standing out is imperative. Will a fancy logo do that for you? Unlikely. Chances are you need a brand, which goes well beyond what a logo can do. It communicates everything about you; your beliefs, your intent, your vibe, your essence. It does this through colors, typography, brand voice, communication standards, photography, layout standards, etc. I offer basic branding packages all the way up to the kitchen sink package.