There are moments in life where things just align. One of those was when I realized that a Vegas casino pit boss would make an incredible BBQ brand (after all, those BBQ chefs are definitely the boss of their pits).
The brand created is a play on casino red and blue colors, mixed with a healthy smattering of BBQ flavor. The result is a restaurant concept that is entirely Vegas.
The intersection of gambling and smoked meats is more robust than you would think. I was able to draw a lot of connections between the two, which are hi lighted in the ads made for the brand.
It’s also every graphic designer’s dream to develop a deck of cars, and I was at least able to create the card back used in the branding for Pit Boss.
The colors for the brand come from the traditional red and blue casino chips, along with a nice gold to represent..well..gold! Who doesn’t want to hit it big on a Vegas trip?
The fonts chosen bring a western vibe with a bit fat slab serif - perfect for Nevada. Concrete provides a strong and intriguing supplemental font with enough angles to give the brand some edge. Citizen Slab continues the slight western vibe but in a much thinner package.
Count yourself lucky that you got to spend a few precious minutes with the Pit Boss. He knows his meats, and he’s ready to gamble that you’ll be blown away with his award-winning BBQ.